Gut Punch
Kombucha
Knock Some Good
Into Your Gut.
When you picture a typical kombucha drinker, the image that usually comes to mind is a granola Pacific Northwesterner or a coastal yogi. The data backs this up: the core consumer base is predominantly female (65%), eco-conscious, and highly health-centric.
Enter Gut Punch Kombucha, whose packaging design is a mission to shatter the earthy, female-centric conventions of the category.
Pro-Biotics. Anti-BS.
To bring this brand’s design to life, we crafted a gritty "skull-fist" logo that aggressively punches through a sea of serene pastel bottles. The design pairs vintage horror typography with vivid, spray-painted color splatters over raw, exposed aluminum for an uncompromising mosh-pit aesthetic. And rather than relying on quiet wellness jargon, our bold copywriting cuts straight to the point, encouraging drinkers to "knock some good into their guts." The result is a metal-forward package built to redefine who drinks kombucha.
